Inspired by watching our own children play and grow, we blend valuable insight with leading-edge technology to create products that meet the needs of parents and babies around the world.
We’re a team of playful minds crafting magical toys that help babies everywhere discover the world by putting fun first. We use our expertise to design unique characters and products that perfectly match each little one’s stage of development, from exploring textures to sparking imagination. We listen to playrooms worldwide to bring the latest trends to life, creating modern, durable toys built for endless fun.
30 Years Of Playgro
Wow, time flies when you’re having fun! For more than 30 years Playgro has proudly developed innovative, quality, and much loved infant toys for babies around the world. From humble beginnings in Melbourne Australia – Playgro has grown into a successful international business. We are passionate about babies and toddlers – we love sharing our products with families around the world.
Designed In Australia
We feel very lucky to live and work in one of the most beautiful places in the world. Our fresh air, great beaches, magnificent flora and fauna, and relaxed lifestyle make living and working here pretty special. We don’t sit around on the beach all day though – we are always busy dreaming up our next range of developmental infant toys for the global market.
Our amazing team of product developers, industrial designers, graphic designers and illustrators are constantly in creative mode – designing products that provide opportunities for baby to think, look, listen and move – and most importantly – smile.
Quality & Safety
Our Quality Control team is extremely vigilant – always triple checking that our products are safe for babies. All Playgro toys undergo rigorous Quality Control and safety testing. 100% of Playgro toys are tested to worldwide standards.
All Playgro Toys are: Non Toxic, Phthalate Free, Lead Free & BPA Free